International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Presale Without Fail: The Secret to Launching New Communities with Maximum Results

Thursday, January 23 | 10:15 - 11:15 AM

Location: LVCC - South 221

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Sales & Marketing Professionals, Multifamily Builders and Developers, Single Family - All

Track: Sales & Marketing

What It's About:

The concept, “Presale Without Fail” was developed during the great recession—a time when the lack of urgency caused many new communities to fail completely and large discounts were the norm. Since then, it has been used by over 100 home builders to help them maximize the results of a community launch. This advanced session will help dismiss the mystery, fear and unwelcome surprises from your next new community launch. Confidently make decisions needed at each step to sell multiple homes from day one. From putting the “New Community Coming Soon” sign in the ground to developing a lead list to signing your first contract, leave with a proven outline for success.

What You'll Learn:

  • Learn how to create urgency and momentumregardless of product, price point or location.
  • Build and nurture a VIP list of hundreds (or thousands) with minimal expense that allows you to realize two months of sales (or more) in a single day.
  • Discover the most common mistakes in new community launches, how to avoid them and the latest tools that make the entire process easier to implement.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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