International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Cracking the Changing Code: Understanding Today’s New Homebuyer

Tuesday, January 21 | 12:45 - 1:45 PM

Location: LVCC - South 227

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Multifamily Builders and Developers, Single Family - All

Track: Sales & Marketing

What It's About:

At a time of change in the new home marketplace, it’s never been so important for builders and product manufacturers to “crack the code” and take the time to understand today’s homebuyer, what they want and what makes them buy. This fast-paced panel discussion will share important findings from an extensive 24,000+ home shopper research project—a combination of focus groups, in-depth interviews and model home shop-along visits—and deliver the insights you need to increase new home sales. Panelists will provide an in-depth look at where the market is headed, which buyer segments are most active, what features and design styles they want, the obstacles you should avoid, and more.

What You'll Learn:

  • Gain a better understand of todays new homebuyer and where the new home market is headed.
  • Learn ways of tailoring your specific community, product selection and amenities to appeal to todays homebuyers and key target demographics.
  • Find methods of maneuvering todays residential construction market to capture more new home sales.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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