What It's About:
As one of the most misunderstood segments of digital marketing, SEO is often thought of like snake oil—promoted like the cure for every ailment—but investment often leads to disappointing results. Search Engine Optimization is both broad and vague in its definition, and best practices are constantly evolving to adapt to new advancements in search engine algorithms. This Tech Bytes session sets out to dispel common SEO myths and help you move past the outdated advice and poor results. Get the straight truth on how to improve your SEO effectiveness results.
What You'll Learn:
Understand what makes SEO unique within your marketing strategy.
Learn what to prioritize and what to avoid in your SEO implementation to accelerate ROI.
Explore how content marketing impacts your long term SEO gains.
Analyze your SEO investments and learn how to measure ROI.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.
NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)