What It's About:
Most builders have outstanding construction expertise and local knowledge; however, in competitive markets, referrals and leads can be erratic and unpredictable, bidding wars are common, and the time it takes to learn a customer’s needs, develop a home design and price it can be lengthy. These challenges make it extremely difficult for small and mid-sized builders to consistently win business and build a top organization. During this session, learn why the franchise model—giving you proven business systems, marketing tools, designs, brand recognition and more—might be right for your company and offer the advantage you’ve been looking for in providing a faster, more profitable customer buying experience.
What You'll Learn:
Examine the options and benefits of the franchise model, along with the business and marketing systems, tools and technologies it can provide.
Learn how to focus on pre-sold business, condense your cycle time, and personalize floor plans with fixed-price quotes in a matter of days instead of weeks.
Simplify your sales process with a collection of proven home plans that are priced in advance.
Discover ways to get prospects excited to buy through the use of 3D visualization technology and a fully-furnished and staffed model home open 7 days a week.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA – 1.0 LU Hour(s)
AIA CES Credit Eligible:
NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.