International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

The Power of Social Media: A Chat with the Industry’s Top Influencers

Tuesday, January 21 | 12:45 - 1:45 PM

Location: LVCC - South 220

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Subcontractors and Specialty Trade Contractors, Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

What It's About:

Influencers are everywhere these days! How did they get to where they are now? How did they build such a big following? What has it done for their business? How has it opened up other opportunities for them? How has it helped them make a more powerful professional network? Why is social media important and what the heck is an algorithm? These are all great questions! Ask them yourself when we open up the mic for you to talk to some of the biggest influencers in the building industry. Each one offers a different experience and will bring their own unique perspective on the power of these amazing platforms.

What You'll Learn:

  • Explore todays best social media strategiesfrom simple to advanced, including audience demographics, targeting, algorithms, scheduling platforms, third-party assistance, and more.
  • Discover the power of building a community around your brand and its initiatives.
  • Learn how to integrate social media into your recruiting methods.
  • Identify ways of creating your brands image to propel your business to the next level.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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