International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Successes & Failures of Niche Marketing to Multicultural, Single & Generational Buyers

Tuesday, January 21 | 11:00 AM - 12:00 PM

Location: LVCC - South 221

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: 55+ Housing Builders & Developers, Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

Speaker Handouts and Other Documents

What It's About:

Innovative online marketing tools and the wealth of customer data now available allows us to target buyers like never before. Niche marketing has become the now and the future of home sales; however, many of these tactics are still in the trial and error period. As marketers and home builders, we can learn the most from our failures, but sometimes those are very costly, and thus we’re unwilling to take a chance on something new. During this session, learn from two veteran marketers—an agency professional and an in-house home builder marketing director—who've been in your shoes and already experienced a few bumps in the road. They’ll share their mistakes along with their successes and best practices in marketing to and reaching today's coveted multicultural, single, Millennial and 55+ buyers.

What You'll Learn:

  • Explore ways to turn other real estate marketing professionals failures into your successes.
  • Learn how to personalize your campaigns for multicultural, single, Millennial and 55+ markets.
  • Understand the best practices for developing highly targeted campaigns.
  • Identify the best tools and strategies to successfully target and reach your buyer niche.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language