What It's About:
"Uber, the world's largest taxi company owns no vehicles, Facebook the world’s most popular media owner creates no content, Alibaba, the most valuable retailer has no inventory and Airbnb the world's largest accommodation provider owns no real estate. Something interesting is happening." IBS Game Changer Tom Goodwin famously wrote this in his 2015 TechCrunch essay—one of the first to identify and explain the monumental shift in how business is done in our most prominent industries. Is home building poised for a similar shake-up? What does new technology make possible for us? What assumptions should we challenge? And what are the new rules for business and construction in the post-digital age? In this provocative session, Goodwin will tackle these questions and many more. The EVP, Head of Innovation for Zenith Media and author of Digital Darwinism, Tom Goodwin has been voted the #1 Voice in Marketing on LinkedIn four times, with over 700,000 followers, and widely featured in the Economist, The New York Times, the Guardian, TechCrunch, Forbes, Ad Age, Adweek, and more. Few understand new technology and the future of business like Goodwin, and during his 60-minutes at IBS, he’ll outline trends and stimuli to spark new thinking, uncover new opportunities, and show the ways in which you can change the future of construction and your business by tapping into what's newly possible.
What You'll Learn:
Identify lessons learned learn from companies that are driving change in the world, with specifics you can apply to your culture, processes, structure and thinking.
Learn how you can innovate and put new technology at the heart of your business while maintaining your position as a leader in your market.
Explore the radically different customer expectations in the post-digital age and how your business can embrace them.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Game Changer sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s)