FEB 8-10, 2022

Access On-Demand Video

Get Video

Adapt or Be Left Behind: Lessons Learned from Online Sales Counselors

SESSION TYPE: Building Knowledge Session: On-Demand More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Single Family Builders - Production, Single Family Builders - Spec/Tract

TRACK: Sales & Marketing

Access On-Demand Video

Get Video

If we’ve learned anything from recent events, it’s that selling online is not going away. Having the right people, tools and processes is paramount to the successful sales program. Now more than ever, onsite sales agents need to adopt some of the knowledge and techniques that online sales counselors (OSC) have embraced for almost two decades. It’s no longer a matter of whether we should utilize technology, but a matter of those who don’t adapt will be left behind. In this advanced session, learn lessons from OSC’s that can be utilized by your entire sales team, discover tools to engage buyers and receive insights to empower a winning team working cohesively to produce more sales.

  • Learn lessons used by online sales counselors to strengthen your onsite sales team's lead in nurturing skills.
  • Gain a better understanding of the different roles, personalities and skill sets between online and onsite saleseven if you move your entire selling process online.
  • Refine the lead hand-off between online and onsite sales so that the the customer has a seamless experience and the team converts more sales.
  • Explore digital tools and technology that help meet buyers where they are in their home buying journey, and learn how to utilize them to keep your buyers engaged.

Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.

Continuing Education

NAHB - 0.75 CE hour(s), NKBA - 0.075 CEU(s)

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language