Adapt or Be Left Behind: Lessons Learned from Online Sales Counselors

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Building Knowledge Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Single Family Builders - Production, Single Family Builders - Spec/Tract

TRACK: Sales & Marketing

Education + Expo Pass

SPEAKERS Anya Chrisanthon, n/a, New Construction Marketing Podcast, Wayne, Pennsylvania Leah Fellows, n/a, Blue Gypsy Inc., Denver, Colorado

If we’ve learned anything from recent events, it’s that selling online is not going away. Having the right people, tools and processes is paramount to the successful sales program. Now more than ever, onsite sales agents need to adopt some of the knowledge and techniques that online sales counselors (OSC) have embraced for almost two decades. It’s no longer a matter of whether we should utilize technology, but a matter of those who don’t adapt will be left behind. In this advanced session, learn lessons from OSC’s that can be utilized by your entire sales team, discover tools to engage buyers and receive insights to empower a winning team working cohesively to produce more sales.

Learn lessons used by online sales counselors to strengthen your onsite sales team's lead in nurturing skills.
Gain a better understanding of the different roles, personalities and skill sets between online and onsite saleseven if you move your entire selling process online.
Refine the lead hand-off between online and onsite sales so that the the customer has a seamless experience and the team converts more sales.
Explore digital tools and technology that help meet buyers where they are in their home buying journey, and learn how to utilize them to keep your buyers engaged.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

Adapt or Be Left Behind: Lessons Learned from Online Sales Counselors

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