FEB 9-11, 2021

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Education + Expo Pass

Building Digital Experiences to Break Down Real-World Barriers

REGISTRATION TYPE: IBS Full Registration or 1-Day Education Registration

SESSION TYPE: Tech Bytes Session More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals

TRACK: Sales & Marketing

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Education + Expo Pass
SPEAKERS Mickey Neuberger

The physical and psycho-social impacts of COVID-19 have altered our real estate landscape. Changes to the market and consumer confidence may be temporary, but the shifts in how home buyers search, evaluate options and engage with builders, agents and lenders will transform how the industry attracts clients and markets properties for sale. In this Tech Bytes session, Realtor.com® will share results related to different features and technologies that help buyers explore homes for sale. Learn how to best construct digital landscapes that attract and engage these buyers effectively, from applying artificial intelligence (AI) to customize content to creating virtual experiences and cultivating client relationships.

  • Learn what virtual experiences appeal most to todays home shopping audience.
  • Understand how companies can leverage AI to learn what potential buyers respond to, care about and engage with online, and how to customize their experiences accordingly.
  • Consider the right balance between platforms and people when designing your marketing strategy.

Participants must be registered for an Education + Expo Pass package or a 1-Day Education + Expo Pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis. Already registered? If you have already purchased your expo pass you can still purchase IBS Education by logging in to your registration using either your Confirmation ID and Last Name OR an Email Address and Password, then select “Upgrade Registration” on the menu page.

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  • 1201 15th St NW
    Washington, DC 20005

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