FEB 8-10, 2022

Confessions of a Corporate Futurist: Coming Trends That Will Drive Your Business Strategy

Friday, February 12 | 1:00 - 1:30 PM EST

SESSION TYPE: Game Changer Session More Info

VIRTUAL FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Remodelers, Multifamily Builders & Developers

TRACK: Research & Trends

This on-demand video was accessible until March 31, 2021 only. The majority of educational content will be available through June 30. As the in-house futurist for Ford Motor Company, Sheryl Connelly has been the driving force keeping the automaker ahead of the trends and anticipating consumer needs for more than a decade. In this compelling Game Changer session, Sheryl will offer a look into the future and reveal how you can embrace coming change—rather than fear it—to open up tremendous opportunity for your business. Tracking changes across social, technological, economic, environmental and political arenas, she’ll share insights on the factors that will most affect consumer attitudes and behaviors in the years to come. Her unsurpassed ability to tap new customer opportunities in a highly competitive industry will prove invaluable and she offers strategies for taking full advantage of what’s next in housing.

  • Explore technological, economic, environmental and political shifts affecting consumer demand.
  • Discover strategies to anticipate and embrace change.
  • Identify ways to take advantage of coming trends and adjust business strategy appropriately.

Open to all registered IBSx attendees. Click on "Get Video" and use your confirmation ID and Last Name to view the replay.

Continuing Education

NAHB - 0.75 CE hour(s)

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  • 1201 15th St NW
    Washington, DC 20005

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