JAN 31-FEB 2, 2023

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Marketproof Marketing: The Algorithm for Guaranteed Community Sales Success

Tuesday, February 8 | 11:15 AM - 12:15 PM EST

SPEAKERS:  Kevin Oakley



SESSION TYPE: Building Knowledge Session More Info

TRACK: Sales & Marketing

FORMAT: On-Demand More Info

LEVEL OF CONTENT: Advanced More Info

WHO SHOULD ATTEND: Single Family Builders - All Types, Multifamily Builders & Developers, Sales & Marketing Professionals

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Speaker Handouts and Other Documents

What It's About

Builders need to know how to maximize the efficiency of their marketing campaigns and sales results in real-world scenarios and varied market conditions. This advanced session will reveal a reliable and unbiased tool to help you determine how to make any community more successful. The Marketproof Marketing algorithm pinpoints opportunities for improvements in the sales and marketing funnel that prevents wasted money, time and energy. Should you spend more money on ads, or adjust the product offering first? Are social media ads the way to go, or do you need to focus on search engine marketing? Learn how to apply the algorithm to your communities to get the right answer every time -- in any market.

What You’ll Learn

  • Master the Marketproof Marketing algorithm to successfully analyze the opportunities of improvement in any community -- in any market.
  • Determine the weakest parts of your funnel and most productive course of action to dramatically improve results.
  • Learn how to calculate the amount of advertising dollars that are needed and the ideal advertising strategies to use for each community.

How to Attend

Participants must be registered for an All Access Pass or 1-Day Education + Expo Pass for the day of the session. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education

NAHB - 1.00 CE hour(s), NKBA - 0.100 CEU(s)

Sponsored By:

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  • 1201 15th St NW
    Washington, DC 20005

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