JAN 31-FEB 2, 2023

60 Seconds or Less: Using Short-Form Video to Connect With & Educate Buyers

Thursday, February 10 | 12:15 - 12:45 PM EST

SPEAKERS:  Nikki Kirkland

LOCATION: OCCC - Tech Bytes - W230


SESSION TYPE: Tech Bytes Session More Info

TRACK: Sales & Marketing

FORMAT: On-Demand More Info

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, Single Family Builders - All Types, 55+ Housing Builders and Developers

What It's About

Would you rather watch a three-hour long documentary or catch a 60 second recap on TikTok? Attention spans are getting shorter, and people are looking for content that’s quick and easy to digest. It's time to learn how to show up for your audience with the right and rightly-timed content. In this Tech Bytes session, learn from two home builder social media experts about how to take social media trends, relate them to homebuilding, and make a truly educational short-form videos for today's audience.

What You’ll Learn

  • Discover why short-form video is the way of the future and how to get ahead of this content trend.
  • Gain technical tips and creative tricks to make better short-form videos.
  • Learn how to hop on a pop culture trend and walk away with ideas to inspire your short-form strategy.

Continuing Education

NAHB - 0.50 CE hour(s), NKBA - 0.050 CEU(s)

Sponsored By:

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  • 1201 15th St NW
    Washington, DC 20005

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