FEB 8-10, 2022

LOL @ FB & iOS 14: Can’t We All Just Get Along?

Tuesday, February 8 | 11:15 - 11:45 AM EST

SPEAKERS:  Tanner Ross, Ivelys (Evie) Tavarez

LOCATION: OCCC - Tech Bytes - W230


SESSION TYPE: Tech Bytes Session More Info

TRACK: Sales & Marketing

LEVEL OF CONTENT: Intermediate More Info

WHO SHOULD ATTEND: Sales & Marketing Professionals, 55+ Housing Builders and Developers, Single Family Builders - All Types

What It's About

Digital advertising is a dynamic ecosystem that is constantly evolving. And just when you thought everyone was finally playing nice together, the new update from Apple has come along and disrupted your Facebook marketing ads. During this Tech Bytes session, quickly get up to speed on what’s happened in the five years since Facebook launched advertising. Hear the latest changes to Facebook ads, how Apple's iOS 14 impacts app and mobile web ads, what the 8-pixel event cap means to optimization and targeting, and how to measure and manage it all to drive the best advertising results.

What You’ll Learn

  • Learn how to navigate Facebook marketing with Apple iOS 14.
  • Explore ways of overcoming the new reporting changes and ensure event attribution for your Facebook ads.
  • Understand how to optimize and manage your Facebook ads to drive optimal results.

Continuing Education

NAHB - 0.50 CE hour(s), NKBA - 0.050 CEU(s)

Sponsored By:

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