Jan 31 - Feb 2, 2023 | Las Vegas, NV
Jan 31 - Feb 2, 2023

Building Knowledge Session

It's Only Words: The Cost of Neglecting Company Content

Tuesday, January 31 | 4:00 - 5:00 PM
LVCC - W317

What It’s About

In the fast and furious world we live in, sometimes things fall to the wayside. Content gets added to the "to do" list but quickly gets pushed out by other marketing priorities. If you think, "It's Only Words," think again. The cost of neglecting company content might be higher than you think in terms of attracting potential buyers and feeding the search engines. Join us as our marketing experts dive into the nitty-gritty of why content matters and share examples and best practices for creating it. Find out why telling your brand story via public relations, blogging, social media and email marketing sets your company apart and could mean keeping a lead versus losing the sale.

What You’ll Learn

  • Understand why content is so important in today's digital world.
  • Learn how to create a content machine to syndicate to multiple sites.
  • Discover ways to tell your brand story to promote awareness.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Building Knowledge Session

Level of Content


Who Should Attend

Single Family Builders - General Contracting, Production, Spec/Tract, 55+ Housing Builders and Developers, Sales & Marketing Professionals

Continuing Education

NAHB - 1.00 CE hour(s)

NKBA - 0.100 CEU(s)

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