What Women Want & Why

What It’s About

This session will take you on a spirited journey that will enable you to clearly and effectively understand, design, and communicate with the most influential segment of the homebuying population today: women. Hear from three industry experts as they share design insights that will inspire and inform the way you do business with this crucial homebuying audience. Topics will include: floorplan design, interior materials, colors, financial investment and more. Explore psychological drivers that shape female decision-making, and how design can be your greatest asset.

What You’ll Learn

• Understand the psychological influences affecting women today.
• Identify the top features women expect in a new home.
• Learn how research translates into design and why color matters.
• Develop an understanding of how to evaluate your companys commitment to this vital market segment.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.