Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Building Knowledge Session

What Women Want & Why

Tuesday, January 31 | 4:00 - 5:00 PM
LVCC - West 223

What It’s About

This session will take you on a spirited journey that will enable you to clearly and effectively understand, design, and communicate with the most influential segment of the homebuying population today: women. Hear from three industry experts as they share design insights that will inspire and inform the way you do business with this crucial homebuying audience. Topics will include: floorplan design, interior materials, colors, financial investment and more. Explore psychological drivers that shape female decision-making, and how design can be your greatest asset.

What You’ll Learn

  • Understand the psychological influences affecting women today.
  • Identify the top features women expect in a new home.
  • Learn how research translates into design and why color matters.
  • Develop an understanding of how to evaluate your companys commitment to this vital market segment.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Architecture & Design


Building Knowledge Session

Level of Content


Who Should Attend

Multifamily Builders & Developers, Single Family Builders - Custom, Designers, Architects, Engineers & Planners

Continuing Education

NAHB - 1.00 CE hour(s)

NKBA - 0.100 CEU(s)

AIA – 1.0 LU Hour(s)

AIA CES Credit Eligible

NAHB is a Registered Provider with the American Institue of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.

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