Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Super Session

The Rally: How to Think, Act & Speak Differently to Sell More in 2023

Wednesday, February 1 | 2:00 - 4:30 PM
LVCC - IBS Spotlight Room - West 326

What It’s About

Sometimes, more is better. And that's exactly what you'll get at this year's Rally! Like always, expect game changing sales insights from the best and brightest in our industry -- but for 2023, we've super-sized things with 30 more minutes of content, video highlights, audience interactivity and a few fun surprises. Why more? Because the last couple years, while interesting, have been scary. One of the strongest housing booms we’ve seen has now led to a correction, which means big changes for sale pros. Thanks to rising interest rates, affordability concerns and uncertainty if prices will fall, buyers have lost their confidence it is safe to buy. But you aren’t doomed, it just means the strategy must be adjusted. Join us to learn a different process and message for creating urgency. Get practical and tactical ideas to drive certainty. Leave inspired, but also armed with tangible how-to’s for thinking, acting and speaking differently to today’s buyers and achieving sales success in 2023.

What You’ll Learn

  • Discover tactical ways to speak and instill certainty in prospects today.
  • Identify new processes to drive urgency with buyers.
  • Gain an understanding of how to sell past competitors offering incentives that you cant match.
  • Learn new ways to think differently about circumstances so you can use them to your advantage.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Super Session

Level of Content


Who Should Attend

Sales & Marketing Professionals, Single Family Builders - General Contracting, Production, Spec/Tract, Single Family Builders - Custom

Continuing Education

NAHB - 2.50 CE hour(s)

NKBA - 0.250 CEU(s)

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