Jan 31 - Feb 2, 2023 | Las Vegas, NV
Jan 31 - Feb 2, 2023

Learning Lab

Two-Story Talk: Keeping It Local with Geofencing & Hyperlocal SEO

Tuesday, January 31 | 12:30 - 1:30 PM
LVCC - West 232

What It’s About

If you could cast a virtual net that captures more buyers already in your local market and drives them directly to your new homes, would you? This Two-Story Talk will help you take the guesswork out of location-based marketing using two unique tools—geofencing and hyperlocal SEO. In our first 30-minute presentation, learn everything you need to know about geofencing and IDFA marketing, how to get started, the content and budget you’ll need, and the best practices that drive the highest conversions. Our second presentation will focus on hyperlocal strategy and take a deep dive into local SEO including what it is, why it reigns supreme, the Google updates that have changed SEO practices and how to set your business to rank higher as a trusted, local builder to their community and potential buyers.

What You’ll Learn

  • Explore different geofencing types, costs and how to launch a campaign.
  • Learn what the geofencing ad exchange is and how it works as well as the most effective locations to geofence.
  • Identify ways a local SEO strategy can help increase your search engine rankings and visibility to your ideal home buyers.
  • Understand how Googles releases of new updates, algorithms and technologies effect your SEO strategy as well as how to best leverage Google My Business for your marketing strategy.

How to Attend

Participants must be registered for an Expo + Education or Expo + 1-Day Education pass package valid for the day of the session they wish to attend. Seating for sessions will be on a first-come, first-served basis.


Registration Type

Expo+Education Pass


Sales & Marketing


Learning Lab

Level of Content


Who Should Attend

Sales & Marketing Professionals

Continuing Education

NAHB - 1.00 CE hour(s)

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