Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

4 Strategies to Sell Homes Without Dropping the Price

Wednesday, February 28 | 12:15 - 1:15 PM
LVCC - West 315

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    What It's About

    Uncover four strategies that builders in a tough housing market are using to protect their margins while hitting their sales goals – and none of them require dropping the price of the home. We’ll explore: 1) how builders are selling homes without significant incentives or discounting, 2) the shift in marketing that increases traffic while protecting your price, 3) what company leadership can start doing to sell more homes, and 4) priorities your sales team must focus on to increase their conversion rates. Don't miss this opportunity to eliminate uncertainty and sell more homes in 2024. THIS SESSION WILL BE OFFERED AGAIN ON WEDNESDAY, FEBRUARY 28, FROM 4:00-5:00 PM IN ROOM W224.

    What You’ll Learn

    • Discover the shift in marketing to increase traffic while protecting your price.
    • Find out what company leaders can do to sell more homes.
    • Learn what your sales team must focus on to increase the conversion rate.
    • Identify five strategies builders use to sell homes without lowering prices or offering significant incentives.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.



    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Building Knowledge Session
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Single Family Builders - All Types

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
    © 2024 National Association of Home Builders of the United States. All rights reserved.
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