Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

12 Strategies for Mastering Negotiation in an Unpredictable Market

Thursday, February 29 | 10:15 - 11:15 AM
LVCC - West 315

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    What It's About

    Take charge of your sales process and hone the art and science of negotiation to boost your margins and safeguard profits. Explore methods for assessing your local market's demands, determining the necessity for a pricing and negotiation strategy, and identifying the most effective approach. Discover 12 tried-and-tested processes and systems that empower you to regain control of your circumstances, generate higher-margin sales and equip your teams with the essential negotiation skills for success in today's competitive landscape. Uncover strategies to drive profit growth and enhance the client experience while creating a sense of urgency for purchase through a proactive use of incentives, when appropriate, or structured negotiation room with clear parameters.

    What You’ll Learn

    • Learn how to evaluate your market for the most effective pricing strategy.
    • Discover ways to create a win-win with increased sales, higher profits and happier clients and sales people.
    • Uncover 12 effective and easy to implement strategies for selling in challenging market conditions.
    • Find ways to adapt your strategy according to each client's personality, culture and hot buttons.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.


    Picture of Roland Nairnsey
    New Home Sales Plus


    Registration Type
    Expo+Education Pass
    Sales & Marketing
    Building Knowledge Session
    Level of Content
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - Custom

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
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