Jam(b) Session: Home Building's Trends, Topics & Trepidations To Watch
Wednesday, February 28 | 4:00 - 5:00 PM
LVCC - IBS Learning Lab - West 232
What It's About
What will be driving the market in various specialty segments of the industry in 2024? Join us for this Jam(b) Session featuring insiders from sales, multifamily, 55+ and remodeling as they share data insights, emerging trends and predictions for the coming year. Topics include: Gen X vs. Boomers in the 55+ market, latest remodel trends and data, changing our marketing strategies for the “new economy”, what’s on the horizon for the multifamily and built-for-rent, and much more. Bring your questions for this expert group of panelists and leave with the insights you need to get ahead in your local market.
What You’ll Learn
- Explore data highlighting the different wants and needs the new 55+ consumer, Gen X, has as compared to the traditional Boomer consumer.
- Understand trends in product type, design and in-demand locations for multifamily and built-for-rent developments.
- Discover data-supported remodeling trends and how consumers are using the post-covid market to adapt and update their homes instead of making a move.
- Learn how marketing and sales strategies should be shifted to keep customers engaged as we face a new economy of rising interest rates and housing affordability challenges.