Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

55+ Decision Making & Design: How to Successfully Design For & Reach Unique Segments of the Market

Wednesday, February 28 | 1:15 - 1:45 PM
LVCC - 55+ Housing Central - West 308

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    What It's About

    Leading-edge Gen Xers and trailing-edge Boomers are in their sixties. Leading-edge Boomers are flush with cash. How do you differentiate marketing and design models that speak to these different segments? This program breaks it all down and offers examples and ideas for successfully designing for the ages. Explore what leading-edge Boomers, trailing-edge Boomers and middle-aged Xers have in common and what makes them unique. Identify the morphing design trends of consumers ages 55+ and learn how to create models and community amenities that speak to their preferences in design. And learn marketing strategies that account for the differences and similarities in their decision making.

    How to Attend

    Open to all IBS registrants.


    Picture of Doris Pearlman
    Possibilities For Design
    Picture of Jane OConnor
    55 Plus, LLC


    Registration Type
    Any IBS Registration
    55+ Housing Central
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Designers, Architects, Engineers & Planners, Sales & Marketing Professionals

    Continuing Education
    NAHB - 0.50 CE hour(s)
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