55+ Decision Making & Design: How to Successfully Design For & Reach Unique Segments of the Market

What It's About

Leading-edge Gen Xers and trailing-edge Boomers are in their sixties. Leading-edge Boomers are flush with cash. How do you differentiate marketing and design models that speak to these different segments? This program breaks it all down and offers examples and ideas for successfully designing for the ages. Explore what leading-edge Boomers, trailing-edge Boomers and middle-aged Xers have in common and what makes them unique. Identify the morphing design trends of consumers ages 55+ and learn how to create models and community amenities that speak to their preferences in design. And learn marketing strategies that account for the differences and similarities in their decision making.

How to Attend

Open to all IBS registrants.

Speakers

Doris Pearlman

Possibilities For Design

Gian Hasbrock

Wowism

Jane OConnor

55 Plus, LLC