Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Conversations & Strategies for Selling to the "New" 55+ Active Adult

Wednesday, February 28 | 3:00 - 3:30 PM
LVCC - 55+ Housing Central - West 308

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    What It's About

    The 55+ active adult is experiencing a transformative shift in their housing preferences and timing. They are looking for a home, yes, but also a lifestyle upgrade and individuality. Through stories and experiences, we’re discussing this buyer as a right-sizer in square footage and a new-sizer in activities and amenities. Learn how social connection and community is of the utmost importance to them where "friends become family". Discover effective communication and lifestyle centric marketing conversations and strategies to meet them. Uncover ways to use their emotions to sell them to them through a tailored, transparent and trustworthy experience.

    How to Attend

    Open to all IBS registrants.


    Picture of Kerry Mulcrone
    Kerry & Co.


    Registration Type
    Any IBS Registration
    55+ Housing Central
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers

    Continuing Education
    NAHB - 0.50 CE hour(s)
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