Understanding Boomer Buying Preferences to Create Customized Living Spaces

What It's About

The secret to uncovering new and exciting ideas in 55+ housing design is all about bringing the homebuyer's voice into the design process. Discover data from the latest America at Home Study on what buyers want and are willing to pay for in a home. A market research expert and architect will break down the Boomer generation into distinct segments, discussing what matters in a home to each to reveal how these insights translate into targeted designs and floor plans.

How to Attend

Open to all IBS registrants.

Speakers

Belinda Sward

Strategic Solutions Alliance

Darian Wagner

DAHLIN Architecture | Planning | Interiors