Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

How 55+ Homebuyers Really Feel About the New Home Buying Process

Tuesday, February 27 | 1:15 - 1:45 PM
LVCC - 55+ Housing Central - West 308

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    What It's About

    Today’s 55+ consumers know what they want and how they want it. Through valuable insights from a national study of buyers and prospects, gain new insights into the attitudes and motivations of 55+ homebuyers and a better understanding of how to connect with this crowd during their homebuying journey. Learn what they value most in the buying process and the attributes they say are most important to them in a home builder. Leave with actionable strategies — informed by the data — to differentiate your brand with adjustments to the customer experience.

    How to Attend

    Open to all IBS registrants.


    Picture of Barbara Wray
    Wick Marketing


    Registration Type
    Any IBS Registration
    55+ Housing Central
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 0.50 CE hour(s)
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