How 55+ Homebuyers Really Feel About the New Home Buying Process

What It's About

Today’s 55+ consumers know what they want and how they want it. Through valuable insights from a national study of buyers and prospects, gain new insights into the attitudes and motivations of 55+ homebuyers and a better understanding of how to connect with this crowd during their homebuying journey. Learn what they value most in the buying process and the attributes they say are most important to them in a home builder. Leave with actionable strategies — informed by the data — to differentiate your brand with adjustments to the customer experience.

How to Attend

Open to all IBS registrants.

Speakers

Barbara Wray

Wick Marketing