Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024

Modifying Your Marketing Game Plan for the 55+ Audience

Wednesday, February 28 | 9:30 - 10:00 AM
LVCC - 55+ Housing Central - West 308

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    What It's About

    With a growing active adult 55+ market, the competition in these niche communities is fierce. Through an award-winning real-life example, learn how Crown Development took the 55+ community, Amblebrook, from struggling in pre-sales to surpassing sales expectations three years running. Hear the game plan they used to bring together the right resources to build a cohesive niche sales and marketing strategy and launch an award-winning new digital marketing program. Discover why a deep focus on active adult lifestyle content marketing is critical. Uncover ways to leverage a marketing tech stack to build a highly effective and collaborative sales and marketing culture.

    How to Attend

    Open to all IBS registrants.


    Picture of Sara Carbonell
    Crown Community Development - Amblebrook at Gettysburg
    Picture of Robert Cowes
    SmartTouch® Interactive
    Picture of Alison Hoffmann
    Wick Marketing


    Registration Type
    Any IBS Registration
    55+ Housing Central
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 0.50 CE hour(s)
    © 2024 National Association of Home Builders of the United States. All rights reserved.
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