Feb 25 - 27, 2025 | Las Vegas, NV
Feb 25 - 27, 2025

Modifying Your Marketing Game Plan for the 55+ Audience

Wednesday, February 28 | 9:30 - 10:00 AM
LVCC - 55+ Housing Central - West 308

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    What It's About

    With a growing active adult 55+ market, the competition in these niche communities is fierce. Through an award-winning real-life example, learn how Crown Development took the 55+ community, Amblebrook, from struggling in pre-sales to surpassing sales expectations three years running. Hear the game plan they used to bring together the right resources to build a cohesive niche sales and marketing strategy and launch an award-winning new digital marketing program. Discover why a deep focus on active adult lifestyle content marketing is critical. Uncover ways to leverage a marketing tech stack to build a highly effective and collaborative sales and marketing culture.

    How to Attend

    Open to all IBS registrants.


    Picture of Sara Carbonell
    Amblebrook At Gettysburg, Crown Community Development
    Picture of Robert Cowes
    SmartTouch® Interactive
    Picture of Alison Hoffmann
    Wick Marketing


    Registration Type
    Any IBS Registration
    55+ Housing Central
    Level of Content
    Who Should Attend
    55+ Housing Builders and Developers, Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 0.50 CE hour(s)
    © 2024 National Association of Home Builders of the United States. All rights reserved.
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