Big Community Lifestyle on a Boutique Budget

What It's About

When targeting the 55+ buyer, compelling lifestyle can be your best differentiator. However, many local builders overlook the opportunity to develop projects that offer amenities comparable to those found in larger Master Planned Communities within their regions. This presentation will highlight and discuss the enriching lifestyle a private regional builder has been able to nurture in its boutique-sized communities, which average around eighty homesites each. Learn from a nationally-recognized expert in 55+ lifestyle and a leader from the private builder who have collaborated on a specific "playbook" designed to introduce lifestyle-enhancing events leading up to the launch of a community sales initiative. They'll also delve into how the process is transitioned to residents, empowering them to further enrich the community experience independently.

How to Attend

Open to all IBS registrants.

Speakers

Deborah Blake

The Ipsum Group LLC

Amy McCormick

Epcon Communities Franchising