Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Shatter The Sales Stereotype: Redefining What Makes a Top Sales Performer Today

Tuesday, February 17 | 10:00 - 11:00 AM
OCCC - West 311G

  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
  • Details
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    What It's About

    Gone are the days of the fast-talking, commission-chasing salesperson – it just doesn’t work anymore. Today’s top new home sales pros are system-savvy, detail-driven, and most important, relationship-focused. In this high-energy, interactive session, a dynamic duo challenges everything you think you know about sales performance. Through engaging storytelling, audience polling, real-world scenarios and practical frameworks, learn how to hire, train and empower modern salespeople. Learn how to build strong teams who thrive in process, deliver standout customer experiences and drive sustainable results. Challenge the outdated sales stereotypes and leave with fresh strategies to evolve your sales teams for the modern market.

    What You’ll Learn

    • Learn how to identify and hire salespeople who thrive on systems, structure and relationship-building, not just commissions.
    • Discover training methods that develop confidence, consistency and service-focused selling in todays new home sales environment.
    • Understand how to shift team mindsets from transactional tactics to long-term, trust-driven strategies.
    • Gain practical tools to challenge outdated sales norms and build a team culture that values purpose, process and performance.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Cory Charles
    The SuperHero Mindset
    Picture of Abbie Mirata
    Woodside Homes

    Details

    Registration Type
    Expo+Education Pass
    Track
    Sales & Marketing
    Format
    Building Knowledge Session
    Level of Content
    Intermediate
    Who Should Attend
    Sales & Marketing Professionals
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