MAP It Out: The Best Route for Moving Aging Inventory
Wednesday, February 18 | 8:15 - 9:15 AM
OCCC - West 315A
What It's About
Aging inventory is one of the biggest threats to profitability in today’s market—but it doesn’t have to drain your margins. In this tactical, high-energy session, you’ll learn the proven MAP method—Marketing, Appearance, Pricing & Promotion—to move homes faster and smarter. See how to audit listings for marketing gaps, boost visibility with digital ads and email, and activate your online sales counselors to spark new opportunities. Packed with before-and-after examples, practical checklists, and pricing strategies that create urgency without slashing margins, you’ll leave with a clear, actionable guide to refresh stale listings and turn slow-moving homes into closed sales.
What You’ll Learn
- Explore ways to apply the MAP method to aged inventory to identify issues and accelerate the sales process.
- Learn how to audit and enhance marketing efforts using email, digital ads and OSC outreach to boost the visibility of aged homes.
- Discover targeted sales strategies to overcome buyer objections and successfully close on aged and quick move-in homes.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish