Design Sells: Create Affordable Homes Buyers Want & Can Afford
Tuesday, February 17 | 12:30 - 1:30 PM
OCCC - West 314B
What It's About
Today’s buyers focus on how a home feels and functions within their budget. In this session, design and sales experts come together to show how thoughtful architectural choices, paired with the right messaging, can elevate perceived value without raising costs. Through visuals, floor plans, and real-world examples, learn to design efficient layouts and budget-conscious features that “read” high-end, while communicating their value in ways that resonate with buyers. Discover how design and messaging strategies work together to sell more affordable homes more effectively.
What You’ll Learn
- Learn how specific layout and design choices influence buyer perception of space, livability and quality.
- Discover how to frame affordable design features as lifestyle-enhancing rather than cost-driven.
- Explore messaging techniques that connect architectural intent to emotional buyer needs.
- Identify opportunities for sales and design teams to collaborate more effectively from the start.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish