Building for Today’s Buyer: Data, Trends & Strategies for Attainable, Livable Homes
Tuesday, February 17 | 8:15 - 9:15 AM
OCCC - West 240C
What It's About
Today’s buyers are redefining what it means to live well — and builders must respond with homes that are both attainable and livable. This data-rich session goes beyond demographics to explore the psychology driving today’s housing choices, from space preferences to community design. Speakers will highlight the growing movement for Missing Middle housing and share how right-priced, right-sized homes can meet the attainable housing challenge head-on. Backed by the latest research, buyer insights, and design trends, the session features award-winning communities, innovative site designs, and floor plans that maximize livability while protecting builder margins. Learn how small spaces can be optimized inside and out, how density can be both profitable and desirable, and how strategic design solutions can help close the attainability gap.
What You’ll Learn
- Understand the changing demographics of todays buyer and what theyre looking for.
- Learn what it means for density to live well for buyers and sell well for builders, from a margin and per-square-foot perspective.
- Explore specific design and configuration ideas for flexible small-lot floor plans, as well as indoor and outdoor spaces.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish