Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Your Secret Sales Weapon: Using Back-Office Tech Win Bigger, Better Jobs

Wednesday, February 18 | 12:30 - 1:30 PM
OCCC - West 304H

  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
  • Details
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    What It's About

    Today’s homebuyers are more tech-savvy than ever and expect a seamless, professional experience to match. Smart builders and remodelers know project management and sales technology isn’t just for the back office—it’s a powerful differentiator that builds trust and helps win high-value contracts. This session shows how to showcase estimating, scheduling, and communication tools in your sales presentations to prove reliability, professionalism, and a white-glove experience. Seasoned custom builders and remodelers share success stories, tech tips and practical recommendations for standing out from the competition and securing more high-value, high-margin projects.

    What You’ll Learn

    • Learn how builders turn project management tech into a sales tool to build trust and win more high-value, high-margin jobs.
    • Explore how software boosts project visibility to deliver a professional experience that impresses and converts prospects.
    • Discover how tech-driven communication reduces client doubts, helping secure repeat business, referrals, and stronger close rates.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Matt Panella
    Matt Panella Construction
    Picture of Mark Richardson
    Mark G. Richardson LLC
    Picture of Luke Thomas
    H&L Design and Build

    Details

    Registration Type
    Expo+Education Pass
    Track
    Custom Building & Remodeling
    Format
    Building Knowledge Session
    Level of Content
    Intermediate
    Who Should Attend
    Remodelers, Single Family Builders - Custom, Subcontractors & Specialty Trade Contractors
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