Reimagining the Buyer Journey: Builder Lessons from Fashion, Tech & Hospitality
Tuesday, February 17 | 2:15 - 3:15 PM
OCCC - West 315A
What It's About
Today’s homebuyers expect a curated, seamless experience from their first digital interaction to the moment they step into their new home. In this fast-paced session, discover how innovative builders are drawing inspiration from fashion, hospitality and tech to transform the home-buying journey. Through real-world case studies, discover how lifestyle-driven branding, authentic storytelling and smart digital tools are creating seamless, buyer-centric experiences that build trust and boost conversions. Whether you're marketing one community or a national brand, leave with actionable strategies to modernize your approach and truly connect with today’s homebuyers.
What You’ll Learn
- Explore three real-world case studies that illustrate how builders are using branding, storytelling and digital tools to reimagine the buyer journey.
- Use a practical audit framework to assess where your current experience may fall short in emotional resonance or ease of navigation.
- Incorporate strategies from lifestyle brands and top-performing builders to empower homebuyers and reduce friction.
- Create alignment between marketing, sales and customer touchpoints to improve brand trust and lead quality.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish