The Blueprint: How Innovation-Driven Design & Construction Is Reimagining Attainable Housing
Thursday, February 19 | 8:30 - 10:00 AM
OCCC - Spotlight Room - Tangerine Ballroom - Hall West F2
What It's About
Affordability isn’t a buzzword — it’s a necessity. With home prices outpacing incomes and expectations shifting across market segments, builders need real, practical solutions that deliver attainability without sacrificing quality, style or profit. This powerhouse Super Session dives into cutting-edge research and innovation in design, materials and construction technique that is actually making a difference on the ground. Drawing on the latest insights into buyer and renter behavior, you’ll explore how forward-thinking teams are translating trends into action — from adaptable floorplans and wellness-driven design to streamlined systems and modern building methods — to create next-generation housing that’s both market-ready and margin-friendly. Whether you build entry-level, infill, build-to-rent or beyond, this is your blueprint for delivering what buyers want now, and what they'll demand next.
What You’ll Learn
- Interpret emerging consumer research to identify design strategies, product choices, and building methods that support attainability.
- Evaluate how wellness, sustainability, and flexibility are influencing next-gen home design and how those priorities can be delivered affordably.
- Explore practical innovations that reduce cost, accelerate delivery, and enhance the consumer experience.
- Apply adaptable frameworks for creating efficient, desirable homes that align with buyer needs, market realities, and builder business goals.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish