From Browsing to Belonging: Website Personalization That Converts

What It's About

Home buyers want more than listings—they want to feel like the home (and builder) “gets them.” Discover a 3-level personalization roadmap to turn your website into a trust-building, action-driving experience. Cover everything from community-specific CTAs and lifestyle-driven messaging to CRM-powered dynamic content that greets returning visitors like old friends. Through real-world examples, learn how to use lightweight AI tools without overcomplicating your tech stack and leave with a clear, scalable plan to transform your site from static catalog to compelling conversation that converts.

How to Attend

Open to all IBS registrants.