The AI-Driven Buyer: Adapting Your Strategy to Meet the Modern Home Search

What It's About

Today’s home buyers are no longer just typing into search engines—they’re asking AI tools complex questions and expecting tailored results. In this discussion, unpack how tools like Google’s AI Overviews, ChatGPT and voice assistants are reshaping the way people discover communities and homes. Learn exactly how to update your SEO strategy to meet this shift head-on, from optimizing conversational content and structured data to building authority that AI trusts. See builder-focused examples, get a practical checklist to future-proof your website and discover how AI can supercharge your keyword research, competitor insights and content refinement so you show up where buyers are searching.

How to Attend

Open to all IBS registrants.

Speakers

Greg Bray

Blue Tangerine