Mastering TikTok: Start Now, Stand Out, Sell More

What It's About

Your next homebuyer is already scrolling TikTok. The only question is: will they find your homes or your competitors’? In today’s digital landscape, TikTok isn’t just another social media app—it’s one of the world's fastest-growing search engines. And it's transforming how buyers discover and research new homes. Learn why TikTok matters right now, what most builders are getting wrong about video marketing, and how to create a video strategy that turns views into qualified leads. See what a winning content plan looks like and how to make TikTok part of your broader digital strategy that sets you apart from your competition.

How to Attend

Open to all IBS registrants.