From Hesitation to Homeowner: How to Close More Sales in a Reluctant Market

What It's About

Today’s buyers are more hesitant than ever. Rising interest rates, economic uncertainty and information overload leave prospects stuck “thinking about it.” But hesitation doesn’t have to mean lost sales. This session introduces the Five Principles of Closing, a practical framework for today’s reluctant market. Learn to uncover not just what buyers want but why, present solutions with clarity, separate stalls from objections, and handle both before they derail momentum. Discover how to sell with urgency, ask for the sale confidently, and—when a sale isn’t possible—secure a firm next step that keeps buyers moving forward. We’ll also cover closing with incentives, mortgage options and rate buydowns, with plain-language strategies to explain programs, answer questions and accelerate decisions. Walk away with actionable strategies to close more sales, create more homeowners, and drive stronger results.

How to Attend

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.