Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

CTRL + ALT + CONNECT: How OSCs Use AI & Empathy to Reboot the Sales Journey

Tuesday, February 17 | 12:45 - 1:15 PM
OCCC - AI & Tech Studio - West 230

  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
  • Details
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    What It's About

    In a world where AI and automation are reshaping how we sell homes, join powerhouse OSCs as they share how they've embraced tech—not to replace the human touch, but to enhance it. This dynamic, interactive session blends storytelling and live demonstrations of real OSC workflows, showing how AI tools like ChatGPT, CRM integrations, and marketing automation bring empathy and efficiency together. Hear from award-winning OSCs at Viera Builders and Korndoerfer Homes as they walk through real buyer journeys and reveal how they integrate AI for smarter follow-up, leverage buyer behavior data for meaningful conversations, and collaborate with sales to build a seamless, comprehensive human-centric online sales program.

    What You’ll Learn

    • Learn AI tools and techniques that will streamline your sales follow-up and enhance personalized outreach
    • Discover ways to enhance your buyers experience while integrating technology and empathy
    • Understand how to align marketing data and sales goals into a cohesive online sales program to drive conversions

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Felicia Berry
    Viera Builders
    Picture of Leah Fellows
    Blue Gypsy Inc.
    Picture of Ryan Schultz
    Konrdoerfer Homes

    Details

    Registration Type
    Expo+Education Pass
    Track
    Sales & Marketing
    Format
    AI & Tech Studio Session
    Level of Content
    Advanced
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - Custom, Single Family Builders - All Types

    Continuing Education
    NAHB - 0.50 CE hour(s)
    © 2025 National Association of Home Builders of the United States. All rights reserved.
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