Shop Talk: Supercharging Sales with AI - Possibilities, Realities & Pitfalls

What It's About

Join this interactive Shop Talk to gain new ideas and insights on how AI is transforming new home sales and empowering your sales teams like never before. Guided by a leading tech expert with extensive experience applying AI in real-world sales and marketing workflows, this open discussion will explore how builders are using AI to enhance visualization, create personalized marketing content, and strengthen the buyer experience. We’ll discuss how AI can empower sales teams to work smarter and more efficiently—freeing up time for human connection while boosting overall performance. You’ll also examine tools like image generators, chatbots, CRM integrations, and predictive analytics, and talk candidly about where AI delivers results and where it still falls short. Bring your questions, share your experiences, and leave with practical, peer-tested strategies for putting AI to work in your sales process today.

How to Attend

Open to all IBS registrants.

Speakers

Thomas Holt

Higharc