Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Lee Thomas Miller & Mollie Elkman: Storytelling, Authenticity & Building Brand Trust

Thursday, February 19 | 11:15 AM - 12:15 PM
OCCC - West Hall F3 - Tangerine Ballroom - Spotlight Room

  • What It's About
  • Speakers
  • Details
  • Tags
  • View Section:

    What It's About

    The final Game Changer session brings a jolt of creative inspiration from one of Nashville’s most versatile songwriters, Lee Thomas Miller, and one of home building's leading marketing voices, Mollie Elkman. Known for his chart-topping work, including writing songs for Tim McGraw, Garth Brooks, Chris Stapleton and Brothers Osborne, Lee will pull back the curtain on his writing process and show how connecting with audiences through honest, compelling storytelling can drive breakthrough results. Equally passionate about the power of connection, Mollie has built her firm on the belief that every creative choice should tell a story. She'll share her strategies for creating genuine builder-buyer trust in new and memorable ways and how authentic narratives inspire confidence and action. From music to marketing, expect an energizing look at the mindset behind great storytelling that engages buyers, differentiates your brand, and creates real sales momentum.

    Speakers

    Picture of Mollie Elkman
    Group Two Advertising
    Picture of Lee Thomas Miller
    Grammy-Nominated, Award-Winning Nashville Songwriter

    Details

    Registration Type
    Expo+Education Pass
    Track
    Sales & Marketing
    Format
    Game Changer
    Who Should Attend
    Remodelers, Sales & Marketing Professionals, Single Family Builders - All Types
    © 2026 National Association of Home Builders of the United States. All rights reserved.
    NAHB logo

    IBS logo

    Select Your Language

    Chat Support ×
    Hi there! How can I help you today?