Modernizing Your Sales Processes to Win Today’s AI-Empowered Buyer

AI is changing how buyers research, engage and make decisions, but many sales processes haven’t kept pace. Outdated habits, inconsistent workflows and underused systems can create gaps at a time when buyers expect a more informed, seamless experience. Explore what modern home sales requires, from CRM discipline and data-driven decision-making to stronger accountability and collaboration across marketing, online sales and onsite teams. Hear firsthand builder and industry perspectives on what’s defines the modern salesperson, where your own sales model may be falling short, ways AI can be leveraged most effectively and how to better align people, processes and performance to improve engagement, conversion and results.