Floor Plans That Sell: Optimize, Right-Size & Merchandise to Win Buyers

Today's buyers expect more from every square foot. And builders need plans that pencil. In this interactive session, learn how to create floor plans that maximize livability, reduce construction complexity, give new homes a clear advantage over resale homes, and ultimately, create more sales for higher profit. Watch the floor plan design process in action through live architectural sketching, see an expert interior designer showcase a home’s lifestyle opportunities through furniture planning and complimentary merchandising, and hear how a builder ensures construction and cost efficiency when bringing the plan to life. Whether you're designing from scratch or updating an existing portfolio, leave with practical strategies to create homes that flow better, feel larger, stand out in the market, and deliver greater value for both the buyer and builder.