Course Info

The New Sales Equation: Market Intelligence + Human Connection to Unlock Today’s Buyer

Wednesday, February 3 | 2:15 - 3:30 PM LVCC - West 326 - Spotlight Room

The new home sales market is demanding more from sales leaders than ever before. Margins are tighter, buyers are hesitant, and every contract requires more effort to close. The leaders who are succeeding aren’t just working harder; they’re making smarter decisions grounded in real market intelligence and translating that information into sales strategies their teams can execute. This Spotlight Session opens with a clear read on the latest new home market data, then brings together a sales performance expert, a talent development executive and a frontline sales leader to connect those numbers with the strategy, coaching and leadership needed to build stronger teams, improve execution and convert more buyers.

Interpret current new home sales market data in order to identify where your team's greatest conversion opportunities exist right now.
Recognize the motivational and cultural drivers of high-performing sales teams in order to close the gaps that are quietly costing you contracts.
Identify how market intelligence directly shapes the way great sales leaders coach, motivate, and develop their teams in order to lead with both strategy and conviction.
Apply proven front-line coaching strategies in order to increase close rates in a hesitant buyer environment without relying solely on price incentives.

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.