Are You Better Than a Bot? Expanding the Value of the Online Sales Specialist

AI can engage leads 24/7, respond instantly and never has a bad day, leaving the role of the online sales specialist under increasing pressure and scrutiny. So what makes a human OSC more valuable than a bot? In the candid conversation, hear from four leading online sales and marketing practitioners as they examine what AI does well, where it falls short and how top-performing OSCs are expanding their roles to stay ahead. Explore how AI-assisted call coaching can improve performance, and how OSCs can create greater value by cross-training with sales, getting into the field, appearing in video and community content, and integrating into presale marketing campaigns and events. Leave with a clearer understanding of where humans still outperform automation and a concrete plan to expand your role, strengthen your value and stay essential as online sales evolves.