Course Info
Beyond the B-Roll: Story-Driven Video That Delivers More Content & Connection
Your homes deserve more than another walkthrough video. To stop the scroll, today's buyers need stories that capture attention, build trust and create connection. Go behind the lens of the industry's most viral builder video campaigns to see how compelling content can stand out and scale, regardless of budget. Compare high-concept cinematic shoots with repeatable video models that turn one day of filming into weeks or even months of multi-channel assets. Explore how video podcasting and educational series can support top-of-funnel and after-sale service goals, ways A-roll and B-roll can be repurposed into multiple pieces of unique content and how a Content Multiplier worksheet can help you get more from every shoot. Leave with a scalable video strategy that creates strong buyer connection across the funnel and ultimately sells more homes.
- Analyze viral builder video campaigns, including Goldilocks, "Dog Talent" and Its Okay to Want More, to identify storytelling approaches that build trust and connection.
- Differentiate high-concept storytelling and educational video content to determine which format best serves specific sales or service goals.
- Apply an A-roll and B-roll repurposing strategy to extract 5+ unique pieces of marketing content from a single production day.
- Construct a scalable video workflow, such as video podcasting or automated series, that maintains brand consistency without requiring a full production crew for every update.
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