Are You Missing the 2nd Largest Buyer Group? What Single Women Want in a Home

Single women are now the second-largest group of homebuyers and represent one in four first-time buyers, yet many communities are still designed around outdated assumptions about who is buying. Explore what current consumer research reveals about this growing segment, including how priorities around financial independence, flexibility and long-term value are shaping purchase decisions and the trade-offs women are making across income levels. Then see how those insights translate into home design, community planning, product mix, amenities and pricing through real plans, built examples and active communities. Uncover where current offerings may be missing the mark and how more relevant product decisions can improve differentiation and absorption.