Course Info

The State of AI Search: How Builders Get Found, Recommended & Chosen in 2027

Date & Time Coming

Search hasn’t just evolved; it’s been redefined. Buyers are increasingly getting direct answers from AI, changing how they discover builders and which brands make it into their consideration set. So what determines who gets found, trusted and recommended in 2027? Go beyond traditional SEO to explore the signals shaping AI visibility, including your website content, listings, reviews and third-party data. Hear expert and firsthand builder perspectives on what’s changing and apply a Search Everywhere Optimization framework to structure your content, data and digital presence for today’s search environment. Leave with clear priorities for strengthening your digital foundation and improving visibility, trust and buyer engagement wherever search happens.

Recognize how AI-generated answers are changing buyer discovery and influencing which builders are considered and trusted.
Identify how content, listings, reviews and third-party data affect whether your brand appears and is recommended in AI-driven search.
Apply a Search Everywhere Optimization framework to structure content and data for greater visibility across AI platforms and search environments.
Prioritize the actions needed to strengthen visibility, trust and buyer engagement in an AI-driven search environment.