Course Info

Markup Is Not Margin: Fix the Pricing Mistake Costing You Thousands

Date & Time Coming

Most custom home builders price jobs by adding a markup to costs and hoping it works out. The problem is that markup does not equal margin, and confusing the two could be costing you thousands on every project. See the difference between markup- and margin-based pricing in real time, including how fixed expenses, owner draws and the true cost of running your business factor in. Then hear first-hand from executives at Lux Quality Homes and Hill & Harbor Design + Build about the pricing discipline and restructuring they applied led to significantly healthier margins on every job. Leave with benchmarks, a practical pricing model and resources to put it to work in your business.

Distinguish between markup and margin and understand how confusing the two can cost custom builders significant profit leak on every project.
Factor fixed expenses, owner draws and true operating costs into pricing to establish the margin needed for a profitable project.
Apply industry benchmarks and lessons from two custom builders to evaluate you approach and price every future job with confidence .