Course Info

Going From Like to Lead: 3 Builders Show What’s Actually Working on Social

Date & Time Coming

What does social media content that actually sells homes look like? See nine of the most successful social media videos from River Stone Construction, Stevens Fine Homes and TimberCraft Homes, and hear directly from the builders behind them about the strategy and results. Go behind each post to learn what they were trying to accomplish, why the content worked and what it produced. From funny to dramatic and discovery to close, explore how short-form video, storytelling and authentic content can build your brand, strengthen Realtor relationships, improve SEO and move prospects through the sales process. Leave with proven content ideas and practical strategies you can adapt to turn social media into a more effective sales tool.

Use social media strategically to generate qualified leads and increase new home sales.
Identify video content that attracts attention, builds trust and creates meaningful engagement with potential buyers.
Apply lessons from nine proven builder videos to develop short-form, storytelling and authentic content that moves followers toward a sale.
Create a practical plan for using social media more consistently and effectively within your sales and marketing process.