Turn AI Into Real-Time Design with Real ROI

AI promises faster design concepts and better visualization; however, many design teams have experienced the opposite: hours of refining and tools that don’t integrate. This session introduces a framework for “intentional AI,” showing how to align tools with intent and operations to deliver measurable business results. Through real-world design and homebuilder project examples and workflows, discover practical AI applications that speed up visualization, automate repetitive tasks, and improve team efficiency without sacrificing creative control or design quality. See where AI delivers immediate value, where it falls short, and how both designers and builders can integrate it into existing processes with minimal disruption. Leave with a practical framework you can put to work immediately to make more intentional technology decisions and maximize the return on your AI investment.